Amazon Bundling

Hey there, quick rundown on Amazon's new bundling policy:

Amazon just made a big change that's gonna mess with how sellers create product bundles.

Here's the deal:

No more mixing brands willy-nilly. If you want to create a bundle, it's gotta be from ONE manufacturer only.

So those creative mixed-brand bundles you've been doing? Basically dead.

The only workaround is gift baskets.

Like if you're doing a holiday snack pack or a gift set, you can still mix brands.

But it's gotta look like an actual gift basket.

Here is a great visual.

https://amazonseller.school/goodbye-custom-bundles-how-amazons-new-rules-could-tank-your-q4/

So why are they doing this?

Brands want more control.

They're tired of random sellers creating bundles that don't represent their products right.

What you need to do:

• Check your current bundles

• Get permission from brand owners

• Stick to single-brand bundles

• Maybe explore the gift basket angle

The big takeaway? Manufacturers are taking back control. If you're not working directly with brands, you're gonna have a tough time.

Enforcement already started, so you've got some time to adapt. But don't wait - start planning now.

Did this impact you?